The Influence Factors Of Tourist Real Estate Purchase Behavior

As the timeshare vacation industry, tourist real estate appered in China. In recent years, the leisure vacation travel demand rising, and the real estate industry affected by the national macroeconomic regulation and control policy,so tourist real estate became the new "the field" to many real estate developers. Therefore, the tourist real estate purchase factors appear more and more important either on the government’s urban planning or real estate developers development decision-making.This paper firstly based on the interview with Hangzhou tourist real estate developers,then designed questionnaires to know the potential buyers and buyers of Hangzhou tourist real estate, using descriptive statistics analysis and factor analysis method, to determine the main influence factors of tourist real estate consumer purchase; Secondly, using the variance analysis at the different age, income and consumers, to get the tourist real estate purchase behavior difference, At last, according to the empirical analysis results, and puts forward related suggestions to the tourist real estate of Hangzhou.The results shows:1) Tourist real estate not quite know,2) the mainly purchasing motivation of Hangzhou tourist real estate buyers is purchasing first place inner scenic spot and purchasing leisure vacation second residence for the people coming from other cities, and hangzhou residents more like the southern city;3) the buyers in Hangzhou main come from the city near Hangzhou and the northern city;4) building quality, the relevant authority card, service quality, greatly devaluation, park ecological environment, natural landscape resources (rivers and lakes, oceans, etc.) is6major influence factors.5) through the variance inspection, found the different age, income, and education will have some differences between the buying motives and functions.