Research On Enterprise Culture Construction In Yichang Mobile Company

The construction of corporate culture is one of the means of the specificimplementation of ideological and political education work, it has far-reachingsignificance to enhance the soft power of the enterprise, and enhance marketcompetitiveness, consolidation of social influence. China Mobile is a large state-ownedenterprises, with the number of customers has been established for more than ten years,has been committed to the tree good corporate image, do a good corporate citizen, has aunique contribution in terms of cultural construction, business management andmarketing operations, but also model for domestic enterprises. However, the changes ofthe external environment for the reform of the communications industry as well as theissuance of3G licenses, are affecting the industry leader China Mobile, also put forwardhigher requirements for the building of enterprise culture. Yichang mobile, as one branchof China Mobile (city) level, at the level of the local market and social influence willaffect the overall image and the overall development of China Mobile Group.In this paper, by using the method of survey interviews, data collection, theoreticalanalysis of the status quo of the Yichang mobile enterprise culture construction in-depthstudy summed of Yichang moving the existing problems in the building of enterpriseculture, including the nature of corporate culture to understand not depth, lack ofenterprise culture construction system, the incentive mechanism is not perfect, and lowemployee pay satisfaction the staff working pressure, and so on. I believe that theexistence of these problems reflect the ideological and political work of enterprises isstill not deep enough, landing implementation of the corporate culture construction workthere is a deviation or insufficient. Therefore, it is necessary to propose a system ofspecific Yichang mobile enterprise culture construction lifting scheme.The program in terms of the concept of system, combined with the construction ofthe Yichang mobile human environment and corporate culture the status quo, createexcellent service brand "blueprint" professional, dedicated, innovative and pragmatic "spirit of enterprise, responsibility, wisdom, Sunshine, share enterprise environment. IYichang the mobile concept system and the concept of corporate culture of China Mobileset system-"Responsibility Makes Perfection" core values, create unlimitedcommunication world pillars of the information society "of the corporate mission,"excellent quality The creator of "corporate vision, are complementary, interrelated, thenexus of the relationship, while maintaining the consistency with the company’sphilosophy of China Mobile Group, also reflect the characteristics of Yichang mobileenterprise culture construction.With regard to the implementation of the system, theauthor designed Yichang moving "five" projects, including to build a team, the perfect setof standards, the implementation of a project to build a series of platform, and open up achannel, security, systems, human environment evaluation standards, employee care,staff training, staff promotion will be organized to include them. Its main objective is tostimulate employee enthusiasm, improve the efficiency of production and management,to optimize Yichang mobile human environment, to enhance the company’s corecompetitiveness, consolidate the leading position in the Yichang mobile local industry.In this study, to explore the cultural status quo through of Yichang mobile enterprisereflects the corporate culture for the positive significance of the ideological and politicalwork of enterprises, the new corporate culture program of Yichang, mobile, and evenChina to move other places (city) level companies can play a reference.