Animation Script’s Application Research In Advertising Creative Planning

With the quick development of internet, people’s behaviors are changed by internet. Creative marketing planning of advertisement make a new marketing pattern to helping brands attracting consumers: integration of micro-blog marketing and brands characters’animation videos.Animation script’s creative brand characters interact with their target audiences on Sina micro-blog. Characters and target audiences become friends on internet. Compare to direct advertisement, people are easier to accept their friends’suggestion. Through brands characters’ conversation with their fans, they deliver recessive advertisement to potential consumers. This can help brands expending impacts and build target audience group. Animation production and promotion include:the feedback of first stage, confirm main characters, story’s main topic and outline, storyline’s brain storm, settle animation script production, etc. At the same time, we need to continue confirming with our clients and coordinating with our social media team’s promotion.This article based on application research of creative advertising marketing planning’s animation script, analyzes the difference between animation script and traditional animation script. More in-depth study of China and other countries’creative advertising marketing planning’s animation script features, style and its form of expression. And also in this article, explore animation script’s development and extension in this field; its relationship with culture, fashion and current affairs. In order to provide more methods and ways for creative advertising marketing planning’s animation script. The author also hopes that the Chinese can be one of the most important parts in this field.