Shandong Agricultural Circulationg Channel Optimization Research

Shandong province is China’s important fresh agricultural productionprovince. Its production and total exports in the first place. For many years,Shandong province is the freshness of the agricultural products circulationchannel construction.Circulation channel existing problems in the very great degree ofShandong restricts the sustainable development of the economy. For manylink of the main body of the more channels, with general analysis andconcreteness analysis, this paper expounds the comparison system inShandong district of fresh produce current channel. Because of the lack ofthe existing data statistics, in the efficiency evaluation is mainly isolatedwhen different index, overall to circulation efficiency evaluation. This paper explains the current agricultural circulation channels in Shandongdistrict fresh existing problems and optimization proposals. In Shandongprovince through different channels pattern analysis, summarizes thecurrent circulation channels exist five big problems: First, to sell in thelow level of level. Second, retail and wholesale is not balanced state. Third,Agricultural cooperation organization level is low. Fourth, logisticsfacilities modernization degree is not high. Sixth, the safety monitoringmechanism still is not perfected.According to the five big problem, through the foreign circulationchannels of success, combined with the actual situation of Shandongprovince, this paper puts forward the channel of the circulation ofagricultural products in Shandong province fresh optimization proposals.First, farmers and residents connect each other. Second, based oninformation sharing, retail and wholesale achieve a balanced. Third, toalliance cooperation to rely on, promote the sustainable development ofthe cooperative operation. Fourth, the government-leading to rely on, promote modern logistics facilities upgrade. Fifth, promote safetysupervising zero seam join.