The Development Research Of Science Tourism Of Mulan Mountain National Geopark Based On The Visitors’Perception

With the vigorous development of modern tourism, tourist are no longer satisfied with the purely tourism and leisure, while want to have sight-seeing, increase their knowledge, broaden their horizons and improve their science and culture. Therefore, science tourism is born at this right moment. Geopark as a new form of scenic spot, its nature and resource determines that it is a perfect place for science tourism. Tourist as the main body of tourism, whose tourism perception situation is significant for the development of the science tourism of Geopark..In this paper, based on the angle of the tourism perception, it studies on the science travel of Mulan Mountain National Geopark. Firstly, this paper summarizes and elaborates the concept and theory about science tourism, geological park and visitors’perception, and describes an overview of the Mulan Mountain National Geopark. Secondly, based on many kinds of theoretical basis and practical experience, it designs a questionnaire of visitors’ perception of Mulan Mountain National Geopark, and makes a questionnaire survey. Thirdly, based on the mathematical statistical analysis of survey results via Excel and Spss software to understand the tourists’perception, we realize the current situation of science tourism of park, and identify the shortcomings. Finally, based on the analysis results, and combined with the park’s own characteristics, this paper suggest several development strategy of science tourism of Mulan Mountain national Geopark:Combine science tourism and other tourism forms, and seek their harmonious development; Improve the building of the geological Museum, and bring the entire park science tourism; Make tourist market segments, and design the well-liked science tourism products; Strengthen the propaganda of science tourism, and expand the influence of brand; Improve the identification system of park, and train a professional guide team; Speed up the construction of the science base, and rich science travel experience activities.