| As the development of tourism, the new forms of tourism are emerging continuously, popular science tourism is one of the new content. The purpose of geopark is protecting geological heritage, promoting the socio-economic development, providing people with geological heritage, leisure travel, science education, culture, and entertainment venues, is the base for popularizing the earth science and promoting the scientific research. Popular science tourism has become an important aspect of Geopark'tourism development. Tourists as the main body of the tour, their visitors'perception is significant to the development of tourism.With the support of software as Excel and Spss, through establishing the Evaluation Indicator System of popular science tourism about Cuihuashan Park of Zhongnanshan Global Geopark of Mts.Qinling, be doing a quantitative analysis about tourist perception of Cuihua Mt, understanding the perception of popular science tourism, then guiding the development of geological tourism science park.According to the results of the analysis, to promote the development of Geopark'popular science tourism, then promote the protection of geological heritage and achieve social and economic sustainable development, the author propose six promotion strategies:combining with other travel styles to improve the development of popular science tourism; consummating the geological museum to spur the evolution of the whole park; enhancing science popularization to heighten marketability; subdividing tourist market to execute differentiated marketing strategy; ameliorating popularscience tour experience design to popularize the activities for popular science; accelerating the construction of tourist facilities and services to strengthen local features. |
PDF Full Text Request