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The Common Features Of C2c Electronic Retailing Business Of Research Excellence

Posted on:2014-01-13Degree:MasterType:Thesis
Country:ChinaCandidate:L L WengFull Text:PDF
GTID:2249330395992489Subject:Business management
Abstract/Summary:PDF Full Text Request
With the development of electronic business theory and practice, management the wave of globalization has swept across the world, B2B B2C C2C even some P2P mode of electronic business affairs has become the current electronic commerce development pattern research and development of the main battlefield The electronic commerce the new business situation, to enter the Chinese but more than20years, better development is concentrated in recent years, but its benefits and the development trend, has fully showed the value of it. And as in mainland China electronic commerce mode are relatively mature C2C platform, develop so quickly, must be the reason the article is trying to give excellent C2C business common features in related research, trying to explore these outstanding C2C give successful commonness and secret, to C2C platform new entrepreneurial venture work provide certain help and referenceIn view of the electronic commerce mode research present situation, the research through the refining research object, deepening the research content, innovation, expand the form of research methods, the strong representative C2C give common business launched research. Through the selection of typical investigation way, the choice is had certain characteristics of the C2C give as the research object to study. Through the questionnaire, one-on-one interviews and other forms of C2C influence to give excellent degree of each factor indexes of information acquisition and analysis. Through the operator characteristics, scale of operation, management mode and product attribute and so on four kind of influence factors of correlation analysis, and put forward the excellent C2C give restricting factors, successful elements, and the main trend to carry on the analysis.So as to this article, the author hope to be able to draw, causing more scholars to give to success the common characteristic and influence factors to do research and perfect the relevant theory, for the theory to the practice paving, for those who C2C mode entrepreneurs to provide certain help, to promote our country electronic commerce C2C mode of management innovation and development.
Keywords/Search Tags:C2C Electronic Commerce, Common features, Management
PDF Full Text Request
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