Research On The Feasibility Of Nong Ken Real Estate Project Of Huizhi Company

In2012Harbin City real estate development investment completed27870000000yuan,up29.2%over the previous year, the proportion of the total social investment in fixed assetsis14.7%. Commercial housing construction area of19228000square meters, growth of19.4%, of which commodity residential construction area of16058000square meters, anincrease of24.6%; commodity housing construction area of5293000square meters, growthof13.3%, including the completion of the residential area of4482000square meters, anincrease of13.6%; commodity housing sales area of7041000square meters, growth of20.1%, of which sales of commercial residential area of6267000square meters, growth of24.4%.This paper studies the Huizhi project of the new Xiangfang region, located in thesoutheast of Harbin City, planning area of339.55square kilometers, of which, built urbanarea of43.8square kilometers, administer20street agency,3towns and1villages, the totalpopulation of about790000people (including the floating population). Tiedong areajurisdiction, the new Xiangfang two office of the street and happiness, into the high twotown, Xiangfang District, Harbin City Industrial Zone is important, important agriculturalscientific research area, the logistics area. Is an important power of national equipmentmanufacturing industry base, Harbin green food production base, agricultural and sidelineproducts distribution center. Xiangfang is the birthplace of one of Harbin City, was in themainland "Royal forbidden garden". Hebei Leting native to this line of incense workshopand was named Xiangfang reign of Qing Emperor Guangxu years.1898Middle EastTiedong train station in Xiangfang, known as the Harbin post. In1938the authorities toimplement the district in Harbin City, located in Xiangfang district. After the liberation ofHarbin in1946, according to the administrative divisions of new formation of Xiangfangarea. In1958the people’s commune period, the electromechanical Corporation set aside setup power area.2006August, approved by the State Council, and revocation of XiangfangPower District, the establishment of the New District of Xiangfang. The East Xiangfang areaand the A Cheng new district border, north of Nangang District, West District, has becomeone of the four districts in the city.Harbin city spatial development strategy will be the city space from layers spread to axial expansion, from compact masses towards decentralization, steering mode of urban areafrom the big city model. Expand the city space follow the North Yue West expansion, Eastand South extension, ZTE communications mode."East" is the main optimization,integration of East Industrial Zone, high, new Xiangfang (local area), solidarity, dynamicEast and other regions, the new city construction land11.2square kilometers.This thesis is to micro and macro economics, statistics, marketing management,enterprise strategic management theory as the theoretical basis, the depth of the city planningand city development as the premise, in the analysis of national macro macro, city, city realestate market, the regional real estate market and consumer purchases psychological andpreference of in-depth, system the development of enterprise development, and combiningthe guiding ideology, strategic, overall planning, city space layout, regional planning, projecttheir own objective conditions, development environment, the degree of difficulty and so on,are studied and summarized the development of the feasibility of the project of Huizhi, earlypositioning system so as to make the project system, a full range of.