Marketing Strategy Study On Power Saving Products Of Guangzhou Changhe Guangzhou Xinxin Network Company Xinxin

With the rapid development of China’s economy, environment pollution is increasingly serious. Environmental protection has been emphasized. So, the government has staged a series of encouraging support policies and measures of energy saving service industry. Under this background, there are many opportunities on the energy conservation and environmental protection industry and also this kind of service companies.However, a lot of energy conservation service company have man difficulties on business, for example product, price, channel, sales promotion and other various aspects. This paper focuses on the energy saving products production of guangzhou long and company. The bad performance of guangzhou long and company due to lacking research about competitive enterprise system and marketing strategy. Therefore, through researching the energy conservation service industry to formulate the scientific marketing strategy of the system is a realistic topic.According to the background of power saving products and the situation of guangzhou long and company, this paper uses the SWOT to analyze the external opportunities and threats, internal strengths and weaknesses analysis, and then selects market segments and product position. Suggestions are given from analyzing product, price, distribution, promotion, service and the implementation of the marketing security.