Suzhou City Women Enterpreneurs Entrepreneurship Development Problems And Countermeasures

Since the1970s, as the world within the scope of the new knowledge economy and education career fast development, the competition of economic globalization, more and more women took to the startup this tradition dominated by man in the road, women gradually as a new channel of female employment and entrepreneurship. Scholars in many countries through the study concluded that only care about female employment is not only costly, more important is not obvious; And encourage women to self-employment, the impact on the economic and social development is more profound. Women entrepreneurs have been considered women around the world to get rid of economic difficulties, improve the social status, promote the economy, culture, society full scale development important way. Women entrepreneurs on a path to self-employment is broke into the old man’s traditional niche, and female entrepreneurship in facing the same problem with men at the same time, also face a female gender specific constraints. Therefore, female entrepreneurs entrepreneurship development issue from a gender perspective and proposes the corresponding countermeasures to promote the development of female entrepreneurs and feasibility Suggestions is particularly important.At present, Chinese women entrepreneurs has more than25%of the total number of entrepreneurs, member of China association of female entrepreneurs personal has amounted to more than7000people. Women entrepreneurs in the enterprise has solved the question of millions of women’s employment, for the majority of women provided sufficient development opportunities and space. Women entrepreneurs are paying attention to their own enterprise development at the same time, also drives the development of the broad masses of women. Our country is in the midst of the economic structure strategic adjustment and transformation of economic development patterns of key period, the research status of development of the female entrepreneur, explore the rule of women entrepreneurs grow up has become a topic of many researchers. Suzhou city backwardness of economic development area, and puts forward the struggling to catch up, to accelerate the rise of the municipal party committee of the goal. Staff as Suzhou city women’s federation, the writer in the centre of the municipal party committee work and promote the development of the female entrepreneur for the bounden duty and obligation, this also is this paper selected topic background and motivation of reality. Research ideas of this paper is:comb, on the basis of relevant research results at home and abroad, through the Suzhou city women entrepreneurs association member enterprises to carry out research and careful analysis Suzhou female entrepreneurship subject basic situation, the female entrepreneur mechanism, the enterprise management situation, female entrepreneurs have corporate social contribution, etc., and to analyze the various factors affecting the development of female entrepreneurs, and strive to build female entrepreneurs are given from the perspective of female sexual characteristics of the development of the good external environment and improve personal qualities of women entrepreneurs Countermeasures and Suggestions. This paper by combining theoretical research and empirical research, as well as study on the problem are put forward on the basis of the theory and method to solve the problem, the concrete application theory study method, questionnaire survey, case interviews and other research methods, and use the relevant knowledge of management, economics, sociology. The whole research process can be summarized as:refer to relevant theory, design, summarized the research questionnaire and organize-according to the questionnaire to comb, analyzing the factors affecting the development of female entrepreneurs, put forward the corresponding countermeasures and Suggestions.This thesis is divided into five chapters:the first chapter is the introduction, the second chapter is literature review of the theory and practice of female entrepreneurs, the third chapter is Suzhou city development situation of female entrepreneurs in the fourth chapter is the analysis of the factors affecting Suzhou women entrepreneurs entrepreneurship development, the fifth chapter is the countermeasure to promote the development of Suzhou female entrepreneurs. Paper’s main conclusions are as follows: one is the Suzhou entrepreneurial environment is of great importance to improve and enhance the place, there are many main show is a lack of adequate financial support, the government’s policy is not clear, less amount of entrepreneurial projects, training and education to strengthen weak, business transfer, research and development, market maturity, cultural and social norms are relatively traditional, etc. Men and women in addition to entrepreneurs is affected by the environmental factors of the joint, but also by gender factors bring a variety of problems, such as family pressure, social prejudice, financing difficulties, etc Under the above factors influence, women entrepreneurs founded enterprises exist, such as the business level is not high, mostly concentrated in the more traditional industries, enterprises lack of core competitiveness, lack of long-term strategy, etc. Secondly, It is Suzhou should draw lessons from foreign successful experience, conducive to the external environment to promote the development of female entrepreneurs, especially when it makes policy to incorporate gender consciousness and set up assessment and monitoring mechanisms; Women’s organizations should play an important role in the policy system. Three is female entrepreneur individual should make efforts to improve quality, strengthen learning, change mentality, overcome the disadvantage and advantage, seize the opportunity in entrepreneurial activity.Although the factors hindering the research on the female entrepreneurship still not allow to ignore, female entrepreneurs, entrepreneurial development is still very difficult. But we believe that through the government and the joint efforts of relevant departments and women entrepreneurs personal, female entrepreneurship in China’s internal and external environment will be better and better, The scale and role of starting a business will be bigger and bigger.