Supply Chain Management Optimization Research Of Giordano Co.Ltd.

After30years fast developing in clothing industry, China now became the biggest clothing manufacturing and export country, but we are not the strongest one. Nowadays, the entire industry is facing the huge change in living environment, For internal, we facing the labor shortage, rapidly increasing in labor cost, intense cash-flow, and over capacity. For external, we are affected by subprime crisis, European debt crisis, export pressure, lots of orders flow to overseas. Some domestic big retail brand such as Li Ning, Metersbonwe are facing the high inventory and intense capital difficulties. The clothing retailer now facing inventory clearance and maintain market proportion stress. Giordano is an international famous professional clothing retailing brand, which is also facing the mentioned difficulties. This company is going to towards supply chain integration to reduce inventory, increasing sales and brand image, and improving the whole company value accordingly.This article is divided into6partsFirstly, brief introduction of research background and method, state the goal is via the case of Giordano Company to make a supply chain issue diagnosis, integration research, improving the supply chain value of Giordano Company, to achieve the supply balance and sales increasingSecondly, summarizing the relative research of supply chain and supply chain management. State the definition, classification and function of supply chain and supply chain management, and the principle of supply chain integration.Thirdly, brief introduction of the Giordano Company development history, and make a diagnosis on the supply chain issue.Fourthly, according to the diagnosis issue, towards supplier selection, strategic partnership management, product research and development, brand marketing to make overall integration, and achieve entire company profit increasing.Fifthly, state the implement and evaluation of this integration proposal. Lastly, it’s the summary and conclusion of this article, continuous supply chain integration has significant meaning to a company, it helps the profit increasing and brand image improving.