The Research On DC Company’s Culture Construction

In recent years, with the deepening of reform and opening-up and enterprises’ development, corporate culture construction has got widespread attention. More and more companies have realized that corporate culture construction has a very important impact on an enterprise’s survival and development, especially the sustainable development. DC company is one of the largest integrated IT service provider in Shandong province. Its ten years’ culture construction experienced three stages:culture diagnosis, culture building and culture landing. DC company has been fully aware of the positive impact of corporate culture construction and has established a relatively integrated corporate culture system. However, it also experienced some confusion and difficulties, which lead to a lower efficiency.Respectively from the definition of corporate culture, the elements, the structure and the function, this paper summarizes and reviews the basic theories and especially elaborates the definition of culture landing. It also introduces some most influential corporate culture measurement scales in domestic and overseas and makes a comprehensive analysis. Finally, the author selects Denison’s OCQ measurement scale and uses its standard questionnaire to conduct culture measurement to DC company. The survey result shows that DC company has initially established several core advantages:"entrepreneurial spirit rooted in the enterprise","innovation spirit fused in corporate culture","internal accumulation added value for company",etc. It’s culture construction, however, still exists some key problems, such as "Lack of Solid, Deep-Level Strategic Consensus","Lack of Solid, Deep-Level Strategic Consensus","Insufficient Deep-Seated Culture Opening","Poor Strategic Coordination Mechanism And Effects",etc, which restrict its development. Optimization and promotion measures need to be conducted.Through a deep analysis of these issues, the author believes that optimization and promotion measures should be taken from three aspects:extend the core values and thoroughly implement "customer-oriented" concept; unify strategic consensus, establish strategic performance management system and establish culture management organizational system; improve payment motivation system, establish and improve team forging mechanism, establish culture execution monitoring system. The promotion should be implemented through four steps with the principles of "comprehensively push forward with a highlighted core","regulation follows ideology","practical and people-oriented".