The Construction Of Marketing-oriented Tourist Destination Supply Chain

Existing tourism supply chain theory: Building the tourism supply chain must firstdetermine the core enterprise in supply chain, around this problem, scholars formedthe core of manufacturing enterprises prerequisite study, the main objective of thetravel agencies as the core, the core scenic spots, travel site operators as the core threepoint of view, which to travel agents as the core of the most common views. Analysisfor each view, the core enterprise do not maintain its core competencies, all is not wellwith the core enterprise prerequisites.I think it should be another angle to think, there was a strong mutual constraints this isperhaps the biggest feature of the tourism supply chain, the coalition includesorganizers of the travel, tourism elements function provider, as enterprises of theenterprise alliance members around the equal division of labor to meet the needs oftourists, there is no clear relationship between upstream and downstream in theorganization, to consider the relationship between means and ends, perhaps tourismand manufacturing and processing industries, there is no core enterprise, but ratherspontaneously by a consortium comprised by the equal relationship of enterprises fortheir own interests.Travel Destinations tourism supply chain must first destination tourism market supplyand demand analysis, determining a plurality of target market, select a different modeto build the tourism supply chain of the appropriate target market. Same supply oftourism resources in the face of different needs, different means to complete theprocess of supply to meet the demand.Finally, tourism supply chain, Dabancheng District. First using SWOT analysis,analysis the facing Dabancheng the tourism market to determine the target market.Supply chain for building the core is formed a business alliance, build a supplychain,which do not consider who will take the lead, the use of the tourism functionalelements selected, the services functional elements enterprises select a different product.