The International Strategy Research Of Western China

Author use today’s popular management theory, combined with the MG the actual development status with reference to China, the world economic forecasting, and the database that was provided from the United Nations Statistics Division, UN-Comtrade, World Trade Organization (WTO), the International Vine and Wine Organization (OIV)research institutions of the international wine and spirits (IWSR) and the date of the major countries of the world and Asia’s wine production, sales, import and export, which impacting on the MG company. The purpose is to find out in the next five years the development strategy---the international development strategy for the MG Company. It is not easy to develop international strategy for MG Company that was located in the economic backward region in the western of China. But the goal still could be achieved corporate goals. Although the process of accomplishing the goal could be intricate, in the short-term the development of volatility is inevitable and temporary. In China the wine of the market currently was occupied by the MG Enterprises. And the position of MG Company was in the low-end wine market, low profit margins and low market share, which could not to compare with international brand. And the domestic competitors are striving to develop international strategy, actually which brings the competition pressure to MG enterprises. In order to occupy more market competitiveness than ever for the company’s products and reputation, to improve profitability as well as enhancing corporate social responsibility, especially as a food business, the international strategy of the MG enterprises is an inevitable tendency.