Innovation Of Newplan’s Business Model

Industrial design plays an important role in the national economic and social development. Industrial design is a strategic tool for building an innovative country, and its important role in China initially appears. China is developing the industrial design, and speeds up the process of new industrialization. The government offers a variety of favorable guiding policies, motivation and management. It is a good opportunity for industrial design enterprises to develop. But China’s industrial design firms would encounter the bottleneck of the development in the process that developed to a certain scale, even if increase the staff. Industrial design firms require to innovate business model.Newplan is the leading enterprise of industrial design in China. It is also the largest industrial design firm in the country. Its economic benefit has been improved with the increase of input, which fully benefited from the creative commercial mode of two orbits.The Newplan developed rapidly benefited by industrialization of design and development of its own brand.The innovative business model is worth to learn for China’s industrial design firms.This paper use the business innovation path analysis model to make a comprehensive study of newplan, from the target consumer demand analysis、market competition analysis enterprise internal analysis to supply chain analysis. Through the research of the development、 enterprise situation、problems in process of development, this paper summarize newplan’s solution to the bottleneck of the development of the industry and the innovation path of business model which aimed to be a reference for China’s industrial design companies.The following experience in business operations is worth learning for domestic industrial design firms:First, an efficient brand communication; Second, scientific management system; Third, innovation; Fourth, carefully designed into daily life. In this paper, we give some advises on the the double track Newplan business model:First, management of the assets of its own brand. Second, coordination of customers’interests.