The Research On Creative Industrial Park In Shanghai Based On Tourist Experience

The21st century is an era defined by the knowledge economy, and the economic development of rich countries and regions has been marked by the rapid growth of creative industries. Therefore, over the recent years, quite a few countries and regions, such as the UK, Japan, Singapore, and some area in China have come to consider creative industries as their pillar industries, and have adopted various policies and measures to push the development of their creative industries. Similarly, the city of Shanghai, which is on the way to becoming a global city, has attached great importance to its creative industries. It is building some difference creative park and put forward "creative city" in the process of drawing enterprises. Creative industrial park rapid establishment provides a new tourism resources, tourism industry to speed up the integration of tourism and creative industries, how to use the creative industrial park become the research focus for tourism development.Overview of Shanghai creative industry park to comb, and use of pest to analysis of Shanghai creative industry park including political, economic, social and technical aspects of the macro environment. Based on the analysis of the creative industrial park tourism development status and existing problems, and put forward industrial tourism development strategy in creative experience view. This paper consists of four parts:Part Ⅰ, it includes chapter one and chapter two to introduce some theories which are related with creative tourism development.The first chapter includes the research background, content, purpose and methods. Researching on creative industries at home and abroad were studied. The second chapter includes the creative industries, creative industry and creative tourism concept and characteristics of creative industrial park, industrial convergence theory of experience economy.Part Ⅱ,the third chapter in this paper. Profile of Shanghai creative industry park and creative industrial park and tourism related studies.Part Ⅲ,including chapter4and chapter5.The fourth chapter, using pest analysis method analysis four conditions of developing creative industry park in tourism.The fifth chapter, according to the Shanghai creative industry park current situation in developing tour, analyzes its development and five main problems in the operation process, and the reasons behind the problem further mining.Part Ⅳ,chapter6of this article, mainly based on the perspective of creative experience, in view of the common and major problems, combined with their own reserves of foreign development experience and their own theory, propose product strategy and marketing strategy aiming at developing of Shanghai creative industry park in tourism.