The Study Of The Intervention Of Behavior Psychology With Commercial Shopping Space Design

People have had an excessive emphasis on the economic benefits of the commercial shopping spaces and their design techniques in forms only; however the purchasers’ behavior, psychology and emotions have been ignored, which leads to the abscence of humanity in design. The purpose of this research is to find out how to intervene the purchasers’ behavior and psycology into the design of commercial shopping spaces, which in turn will completethe design strategies of this kind of spaces and improve the innovative development of economics.This research tries to explain the topic by seven chapters.The first chapter introduces the basic background of this research, illustrating the reasons of conducting the research, the international situation in this field and explaining the research structure, methods and features.The second part of the research includes chapter two to chapter five. This section studies four major aspects, which are the problems of exsiting research and the trend of research; the concepts of three terms relative to behavior architecture and psychology; the relationship between the behavior psychology and the design; and the methods of intervene behavior psychology into the commercial space design respectively.After the second part, three needs have been concluded from the research which are behavior needs, psychological needs and emotional needs. The ways of involving them intothe design are proposed at the end of chapter five.Chapter six and seven studied several cases and projects in reality.The conclusion of the research points out the significance of intervene behavior psychology into the commercial shopping space design, and claim that the design will always change along with the development of different periods.