Commercial Space Optimization Research Of Hunnan District Based On Residents’ Shopping Behavior

Shenyang new city was founded in May 1988,2012 classified as part of the city center in shenyang, shenyang commercial space is also a main shaft, the southern tip of "gold corridor" node. With the speeding up of urbanization process in shenyang, the muddy south district land and population increasing, but the new commercial infrastructure projects and development degree of difference and make the new commercial space present situation and the obvious contradiction between residents shopping needs.Standard for muddy south district of geographic location and natural form, analysis and comparison on the section.Combined with muddy south on the construction of the new city commercial space to residents’shopping behavior characteristics as the breakthrough point, on the basis of field reconnaissance and network survey data, using SASS, GIS software and analysis method, explore new district residents shopping behavior relationship with commercial space structure, find new city commercial space is insufficient, thus put forward the corresponding optimization strategy.Paper main body is divided into three parts:First, this paper investigates the present conditions of the muddy south district commercial space research. Summarizes the thesis research background, related concepts, and the core concepts and the research object of this article are defined and classified.Has summarized the development history and status quo of shenyang commercial space, summarizes the characteristics and development trend of shenyang commercial space, and the development background and course of muddy south district.And the muddy south structure, pattern of the new city commercial space forms and space environment in the investigation.Secondly, on the shopping behavior characteristics of muddy south district residents and its influencing factors are analyzed.Through the basic attribute of muddy south district residents, the cognition and usage of different levels of business circle and the basic features of different types of shopping behavior research, residents’ shopping behavior characteristics of the analysis and summary, then explore prompted residents reflect shopping behavior characteristics of the corresponding commercial space effect mechanism.Detailed analysis of the influence of the commercial space for residents of all kinds of shopping behavior, and puts forward the problems existing in the muddy south district commercial space.Finally, in view of the above questions, combining and muddy south district in shenyang city spatial structure, function layout, traffic organization and space environment, muddy south district commercial space specific optimization strategy is put forward.Perfect the hierarchy of the new city commercial space hierarchy, building space development pattern of "more mononuclear area", "point, surface, surface" of space layout, and create a guided rail transit node space, environment reshape excitation linear space and stereoscopic development at the core of the space.Promote residents travel choice of public transport, shopping reduce shopping space across a river caused by urban traffic pressure, strive to muddy south district commercial space to self-sufficiency.