Study Of Mobile Application Guiding Design Of E-commerce

With the growing popularity of smart phones, tablet PCs and other mobile terminal, the mobile consumer behavior is gradually accepted by the public and the mobile e-commerce market develops rapidly. Compared with traditional Internet market, the mobile internet market has more potentiality and brighter development prospect. Mobile e-commerce penetrate the possibility of shopping into people’s fragmented time, that people can get access to product information, purchase and do payment operations anytime and anywhere. As the similarity of their service, the design quality of mobile applications has a direct impact on the user experience of shopping and market competitiveness of the e-commerce businesses.Based on the study of the behavioral and cognitive psychology, this paper will analysis the design requirement and mode of mobile e-commerce applications from the perspective of guiding design, then discuss ways to optimize users shopping experience. Visual navigation is the most basic part in the interaction between people and mobile device interface. And the user operation guidance can be divided into three stages, including before, in and after use.On the basis of preliminary studies, including user psychological and behavioral analysis of mobile shopping and framework classification of e-commerce mobile application, we discuss in depth the guiding design of e-commerce mobile application from two aspects, independent introduction and guiding design based on the product itself.At last, this paper analyzes one domestic B2C e-commerce enterprise’s mobile application from guiding design and put forward the optimization scheme, in order to optimize its user experience and improve customer loyalty. The result of this study is expected to enhance people’s mobile shopping experience, provide availability advice for the development of mobile e-commerce industry, at the same time to promote development of domestic mobile application design.