The Research On Investment Risk Management Of Chinese Cartoon Industry Project

Cartoon industry is a high profit industry which is the unity of the knowledge intensive, science and technology, and dense and labor intensive. It has a broad development prospects in modern society. However Chinese cartoon industry development and cartoon industry developed countries differ greatly, because of the problem such as the lack of originality and talents resources, related enterprise blindly follow suit cartoon industry investment, the enterprise capital insufficiency the brand and the market consciousness, and many other the existence. This article analyzes the investment project risk management of related problems through the research of Chinese cartoon industry. The purpose is to understand the actual operation mode and risks of cartoon industry in our country at present, We can choose one proper risk management method, according to the particularity of the cartoon industry, to reduce the enterprise investment cartoon industry project investment risk effectively,This study integrated uses the relevant research method to analyze the present situation of the development of animation industry at present in our country, from the perspective of risk management. Let us know about the shortcomings of Chinese cartoon industry development and the problems that exist, through analyzing the foreign cartoon industry and the development of Chinese cartoon industry in order to find out the problems and in the project investment risks from our cartoon industry itself on the features of the cartoon industry development in our country. It puts forward relative effective solutions and measures of cartoon industry and provides some helps for investment project risk management.