Research On China’s Strategy Of Cultural Soft Power To Enhance The Social Transition Period

With the Chinese in the world of peaceful rise, Chinese culture has become a moreand more important source of national cohesion and creativity. At present our country isin the period of social transformation,"strategic thinking" to enhance the nationalcultural soft power has directed route, mode, a leap in consciousness in three stages.This process shows great have farsightedness of our party and people, hard power andsoft power development synchronization, the soft power of culture elements within thebalance, the relationship between Chinese and foreign cultural soft power the same. Apart of cultural soft power becomes more comprehensive national strength, combinedwith economic, military and other hard power. Become an important force in promotingthe development of the modern society. The future trend of the cultural globalizationthan the trend of economic globalization is more difficult to predict, the future of theglobal culture will be one cultural homogeneity or multiple mixed culture? This paperattempts to explore the issues related to the future development of the culturalconstruction of soft power in China in the period of social transformation in the globalperspective, and based on the inheriting and developing the traditional culture of china.The cultural resources of our country has experienced thousands of years ofaccumulation of traditional culture which is born of the spirit of the Chinese nationmatrix and source, but in modern times, Western civilization gradually with distance.With "the west is used" hard out of the modern course of self, into the moderntransformation, entered the new era of globalization. Long-term since, the lack ofChinese cultural resources into cultural soft power, which has become the bottleneck ofChina’s cultural soft power. From the domestic situation, China is in the developmentstage, the Communist Party of China has always attached great importance to culturaldevelopment, the cultural soft power, that understanding the regularity of culturalconstruction of our party has reached a new height. From the international situation,hegemonism thinking so that economic integration to present cultural integration trend,the situation of contemporary global culture is a huge impact to the tradition of theChinese nation. Our country to face the international and domestic situation, we shouldstrengthen the construction of socialist core value system, make the socialist core values to reality, to the people, to the world; second, to fully exploit the charm of Chineseexcellent traditional culture, the Chinese excellent traditional culture into reality, intothe soul, into the world; finally, must not to move or retreat doctrine in the new era ofMarx in China, the construction of a socialist culture with Chinese characteristics,condensed in the cultural connotation of the Chinese nation, and constantly promotescientific development, harmonious development.This paper is divided into four parts. The first chapter is the purpose andsignificance of the study in the topics of the background of the introduction. Researchon the cultural soft power in international and domestic. As well as the research methodand innovation. The second chapter is the concept of soft power of Chinese culture, thecomposition of elements and value and improve the strategic significance of culturalsoft power. Explaining the basic theory to analyze the international competitiveness ofthe situation, to emphasize the importance of Chinese cultural soft power of China’scultural soft power, causing our attention. The third chapter is mainly about socialtransformation brought to China’s soft power of culture shock and challenge. Pathanalysis of China’s strategy of cultural soft power is increased by fourth chapters dealwith shock, facing the construction of culture during the period of social transformationthe challenge of soft power, cultural progress and economic development does not adapt,this paper find the path from three aspects: the ideological basis, to build a culture ofthinking path of strengthening the construction of socialist core value system, promotesour country culture soft power.