The Research On The Value Chain Of Liuyang Fireworks Creative Industry

As the birthplace of fireworks, firecrackers in hunan province is not only famousin the world, is the world’s largest production base. Among them, the more theworld-famous Liuyang fireworks. Liuyang fireworks industry has become a traditionalmanufacturing industry for cultural creative industry transformation of a big hot spot.In this paper, the creative economy and industrial value chain theory as the foundation,systematically analyzes the creative industry value chain structure of Liuyangfireworks is motivation, basic model, the path of construction and constructionconditions, and discusses the construction of Liuyang fireworks creative industry valuechain model.Liuyang fireworks is a creative industry value chain system, this new type ofstructure is made by the content of creative design, production, marketing, consumerfeedback and other complementary link together to form a complementary advantages,close cooperation, risk-sharing, benefit sharing system of industry value chain. Atpresent, under the era theme of peace and development, all kinds of large-scalecelebrations in driving the development of the global professional fireworks setting off,also boosted global fireworks production and consumption. Due to consumer fireworksspecial attributes, however, the governments of its management is relatively strict,there are many city in China to execute fire ban fireworks, so traditional fireworksindustry for cultural creative industry transformation and upgrading is very necessary.From building approach to value chain, the growth of the creative industry valuechain and building the Liuyang fireworks must face off twice: first is on the basis ofthe existing development, realization of decomposition and integration within thescope of national industry; The second is through the transformation and upgrading ofthe value chain, to achieve this healthy and sustainable development of the creativeindustry value chain. This creative industry value chain in the process of realize thebenign, healthy and rapid growth, the external and internal conditions are hasfar-reaching influence to the construction of industry value chain. Creative industryvalue chain structure of Liuyang fireworks is a basic model, extension model andintegration model of three main types. Research on the construction of creativeindustry value chain, Liuyang fireworks to promote the development of firecrackerscreative industry in China, highlights the characteristics of cultural creative industrydevelopment in our country has important practical significance.