The Analysis Of Network Marketing Of Documentary

The documentary contains strong universal value and humanistic spirit, waspraised as "the true meaning of spiritual aristocracy", it is bearing the weight ofenhancing soft power of national culture is an important mission. As a representativeof the new network media, for the documentary film the spread of injected vitality, thisalso makes the related marketing theory from the perspective of documentary networkmarketing has a good practical significance. The documentary market developmentdilemma, the documentary industry marketing operation to King, network new mediaenvironment brings development opportunity, make use of network to realize highefficient documentary marketing has become a pressing matter of the moment; at thesame time, the documentary network marketing in the marketing, marketing, marketingmain body three has a great change, all without exception shows documentary networkmarketing potential.Documentary network marketing showed spread effectiveness synchronization,storage resource quantity, dissemination of interactive, user experience full range ofproperties; traditional television marketing, mobile phone television marketing, mobiletelevision marketing, Internet marketing, documentary audience positioning precisionmarketing channel resource rich, highly integrated advantage is more obvious.As the market continues to expand, the market environment is becomingincreasingly complex, all kinds of unstable factors to permeate, the documentarynetwork marketing is faced with a series of development problems: marketing concept,marketing body weak, profit model fuzzy, marketing channel is single; in view of theseincreasingly important marketing issues, should be timely an antidote against thedisease, from the update marketing idea, rich marketing body, innovative marketing,marketing channels and four respects. Along with the Chinese "tongue" becamepopular in the night, in the film to arouse the society of concerned at the same time,has also become a documentary network marketing classical case.