A Strategic Study On The Development Of Benxi Liao Inkstone Cultural Industry Park

Nowadays, the culture industry in China is still at beginning. Its construction anddevelopment will enhance combined and scale effects greatly. Also it will stimulate itsfuture development as well as play an active role in the leapfrog development of cultureindustry. The culture industry park is the space carrier of culture industry developmentand it proves that the resources reuse in the existed areas will promote the renewal inthese areas and reconstruction of the city space. But because industry park is anemerging one, and there are stereotypes of city development planning, the conditionsvary in different parts of China after the trend of building culture industry parks in cities.Therefore, it is necessary to research on the law of development and strategy choices ofculture industry park and contribute to the development and creation in this area.As one of the three famous inkstones in China, Liao inkstone combines traditionalhandicraft and modern design, old pattern and modern technology and also it enjoys thereputation of Liaoning Three Cultural Treasures.“Liaoning Province Cultural IndustryRevitalization Plan” has been promulgated and implemented in Sept.2010. Benxi Citymakes full use of its own cultural resources and develops cultural creation corporationsto form cultural creative Clusters. In order to stimulate the culture industry’sdevelopment in Benxi, Benxi Liao inkstone cultural industry park is born under thiscircumstances. And its choice of development strategy will affect the development andspeed of the park. Because it is on the starting stage, it’s important to learn how tocombine the experience abroad with our own features, how to choose reasonablestrategy to realize its leapfrog development of cultural industry park. This essay focuses on the theory and practice of the cultural industry park abroad,and considers Benxi Liao inkstone cultural industry park as the object of study. In orderto establish the strategic positioning of overall development, business planning,development mode and operation and market, the author researches on the culturalindustry park’s development home and abroad, and analyses PEST and SWOT. Theauthor also puts forward the ways of implementation that is appropriate to thedevelopment strategy so as to make the long-term development direction correct andoperation strategy prospective.