The Study On Enhancing The Influence Of Chinese Culture In The Perspective Of Communication

Culture is national flags and the common spiritual home of political parties and the state.The Communist Party of China has pay highly attention of culture construction in revolution and reform the various historical periods, attaching great importance to cultural development and the use of culture to lead the way forward and unite forces struggle. Facing to modernization、 the world、and the future of national、 scientific and popular socialist culture as culture development goals. The path of development of socialist culture with Chinese characteristics is not only in the field of culture epitomized, but also is the law of development of Chinese culture profoundly revealing. The party’s seventh session of the Sixth Plenary Session and eighteenth clearly put forward the construction of socialist culture and power of major policies, objectives and requirements, and further to enrich and to develop the theory of building socialism with Chinese characteristics culture, to pointed out the direction and provide simply followed for our culture.Grasping the law and scientific development, to accelerate the promotion of Chinese culture to the world plays the important role in cultural transmission,"Chinese culture international express" and "intellectuals to people and urges to CCA letter," so that the real Chinese culture goes into the heart of the world’s people, and constantly enhances the influence of Chinese culture. Respecting for the laws of cross-cultural communication, from different countries and cultures cognitive starts to develop foreign cultural transmission, seizing cultural transmission heights, from the perspective of cultural dissemination of scientific development, harmonious world and the Chinese dream of China and other important ideas, in a more a broad range of audiences to foreign exchange and sharing experience and perception of the infinite charm of Chinese culture; dissemination of national spirit, the Chinese characteristics, Chinese style, so that more foreign audiences understand Chinese culture, cognition Eastern civilization. Meanwhile, gathering strength, give full play to radio, television, Internet and other media advantage, cultural transmission mobilize the enthusiasm and creativity of employees to form a powerful force external communication culture to better promote Chinese culture to the world, to achieve the dream of cultural power, writing a new era culture, cultural transmission colorful chapter.These are the paper from Communication Perspective to enhance the influence of Chinese culture on the main directions to follow, content, views and purposes above. I adhere to Marxism to spread concept as a guide, through the theoretical basis of cultural transmission, accessing to the effectiveness and the presence of major problems such as a comprehensive analysis and dissemination of Western culture and Chinese culture and effective dissemination of a comparative study of external enhances the influence of Chinese culture multi-dimensional thinking, a more systematic and comprehensive exposition of Communication Perspective to enhance the influence of Chinese culture and cultural external communication and to promote Chinese culture to the world an important role.