Visual Grammar

Grammar is the language of words, phrases, sentences and other units in the structure of thelaw of language, including word construction, changes in the rules and set of words into asentence rules."Grammar," the term has two meanings: First, referring to language in thelaws of the objective existence of the structure. Second, researchers grammar refers to thegrammatical structure of the rational laws of a general and abstract, that is, grammar school.For the first meaning, the same visual language is also in line with the construction of therules, but it is specific and presented in an intuitive way. Visual Communication Design, asthe main body, which the Chinese characters which the language of abstract symbols, theconceptual distinction between the organizational principles, and statements with theformation of an effective complementary information.Finished grammar, and then look at the design, can not help but doubt what is the nature ofthe design? In fact, there are many in our country saying, in general terms that the essence ofdesign is to highlight the theme of the same things, there is a specific point of view thatdesign is essentially a combination of visual language theory and methods of study andpractice of visual grammar, which I agree with that comparison. Design of visual elements isdifferent from the nature of visual symbols. Different visual symbols, in combination willform the structure of rich rhetorical style and semantic relations. The combination of theelements and it is precisely the theme of the design of the basic issues that need to be resolved.Therefore, this paper I focus on this point is to start three aspects of exploration and research:The first is the symbol of the parts of speech and language semantics isomorphism, the secondfrom a single sentence to start with the visual grammar to isomorphism; third area Startingfrom the rhetoric, and visual grammar for isomorphism, and the three aspects of designthrough the entire process, applied and practice.In this thesis research, the graphic design of the basic flow has the following links: Inaccordance with the requirements and the need for the dissemination of the contents of the structure form construct layout space; the design, organization of different informationelements in the relationship between screen space and location, in the elements establishedbetween the owner, said that the Philippines, set, shape, fill the order, to establish a rationalflow of visual information; Finally integrate graphics, text, as well as the overall work styleand format to make them more consistent with the information needs of expression andcreativity.In this process the composition of visual elements Ways and aesthetic principles and in linewith the semantic information needed to communicate the principles of graphic design is thecore and key. This is the way on the visual language structure and composition of the lawissues, reflects the visual "grammar" of the typical characteristics.