On The Xinzhou Old Street Huazhao Section Of Protection And Inheritance

Flower Festival is an important traditional festivals in ancient China around February15Lunar New Year, people usually pray to Flower God in that day, insure that God could give them good luck. They also go outside for a tour, and eat cakes made by kinds of flowers. Flower Festival is on behalf of the spring joy and better life expectations. After Ming and Qing dynasties, the Flower Festival slowly waned, but still retained in the individual regions.Jiujie Flower Festival is a long-history festival of Wuhan in Hubei Province, after eight hundred years of history, because of its unique holiday customs, who are still popular locally. As the first batch of intangible cultural heritage protection list in Hubei Province and Wuhan, Jiujie Flower Festival gets more attention and becomes a flagship agricultural goods trade exchange. However, in this process, dates and festival folk activities of Flower Festival change a lot, more serious loss of traditional culture occured, and because of the excessive influence of commodity economy, people have cultural awareness problems on it. As also, the ecological environment of Jiujie town become more serious.In order to achieve a real sense of enduring use of intangible cultural heritage protection, Jiujie Town Flower Festival should rebuild its traditional culture. Only improve the Flower Festival of cultural symbols, broadening the Flower Festival cultural space, strengthening the cultural consciousness of all people, Flower Festival can regain its past glory and become a well-deserved intangible cultural heritage.