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"Beautiful Time" Ceramics Museum Experience Design

Posted on:2015-03-31Degree:MasterType:Thesis
Country:ChinaCandidate:N WangFull Text:PDF
GTID:2255330428459234Subject:Art and design
Abstract/Summary:PDF Full Text Request
Improve living standards and changing lifestyles and spiritual pursuit, making itthe value of diversity that exists today in the desire to dominate their lives, no longersatisfied with the kind of food and clothing to survive the initial state, but payattention to personal fulfillment. We all know that the development of ceramics inChina has experienced in recent years, the types and forms are more diverse, ceramicculture has become the representative of Chinese traditional culture. But the Chineseculture in the world bright, people gradually forget their precious treasure.As the basicnecessities of life, how many high-quality goods ceramics for daily use only scatteredin the corner of the supermarket, No one shows any interest in, toothbrush holder afingerstall size without MUJI can sell to thirty yuan. Our daily use porcelain the lackof brand awareness. Designer’s job is to find problems and solve problems, a gooddesigner should be half a businessman with keen business sense of smell andeffectively convey information and stimulate consumers to do things like buyproducts that use the service, access to a place or find out some information.China experience economy is coming, ceramics for daily use should change thetraditional marketing mode, in order to obtain the success in the commercialtide.Ceramic Museum Experience promotion, one is the change of economic pattern,from traditional marketing to marketing experience; on the other hand also paysattention to people’s emotional needs, make shopping has become a leisure travel;finally also want to experience the museum as a carrier to mass popularization ofceramic culture. Behavior guide visual system which as the focus of the case to show,through the " static good years " experience design scheme of construction ceramicmuseum new promotion mode ceramic experience marketing, and the use of thespecialized knowledge of experience design to guide the consumption experience,with the language of graphic design.
Keywords/Search Tags:experience, marketing, design, promotion
PDF Full Text Request
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