Research On The Form Of Visual Communication Design Under "Pan Media" Context

The advent of "pan-media" era brought an unprecedented impact on the field of design, graphic design inherently has exceeded its own "flat" category. With the extensive use of the media, design forms more increasingly three-dimensional, interactive, user-friendly, especially when the variety of cross-cutting media into the field of design and combined with it create a new design style and design language. For these changes, this subject research focused on morphological analysis of changes in visual communication design and characteristics of these under "pan media" context.In order to have a clear time orientation, the study begin with "pan-media" era, elaborated on this thing from many aspects like "pan-media" and the combination of performance and design features. In order to clarify the visual designs’changes generated by a variety of media forms, the chapter3discusses the application form of comprehensive media combined with the visual communication design, because the comprehensive media itself readability, the media bring readers" comprehensive multi-sensory stimulation are also symbolic of the feature of information communication under "pan-media". By discussing research, the author concludes that the design should be based on their own and seize the opportunity in this media revolution. Now, the design humane requirements are higher than any time in the past. There are more requirements to the designers too, they should actively carry out the role of the conversion and deploy the controllable media resources more effective, remain sober-minded and reform thinking are urgency when facing the interdisciplinary trends. Train media thinking, standing on the perspective of media and communicate design, be brave and bold attempt to explore any kinds of design approach the purpose of design.In this paper, the possibility of a comprehensive media expression in visual communication design are discussed in different ways, they have a different design expressions in different contexts. Hope the results of this research and research methods can provide useful reference for the future combination of media and design and expand more possibility space of visual communication design innovation and development.