Study On The Transformation Of Visual Communication Design In New Media Era

Design is a link between life and art, we carry out every day through the eyes of numerous exchanges of information, from the ordinary to the traffic light we are exposed to all kinds of information via visual to receive, we can say that we can not live without visual Communication Design. With the advent of new media in the digital age, visual communication pattern undergoing tremendous changes, from design all the way to the performance of the occurrence of the change in the situation, the most important thing is to accept people's living habits and the way information is completely different from the past, how to achieve better results is that we communicate as a visual communication designer to be pursued. The first step is to first understand the characteristics of this era, characterized by Chapter III of the new media era is not simply a summary of some of the irrelevant features, but to describe the characteristics of the specific people behind the design requirements for visual communication that took place in the end change, of course, this is also an important basis for the transformation of visual communication, the system will help improve our knowledge of the specific characteristics of the times were analyzed and summarized, the basis of these features to determine the future direction of their own efforts, but also along my thesis of the context for the study. This is my thesis foothold. Chapter I:Introduction thesis film, which describes the origin and status of research papers at home and abroad, the status quo is divided into domestic and foreign, are some of the results of some recent studies of visual communication.Chapter 2:some brief introduction of the concept of visual communication, and some information about four of the information revolution and its impact on visual communication design, visible progress and development of the times and the media have a very close visual communication design influence. Finally, the fifth of the information revolution, that is, have the computer after the computer is how to participate into the design.Chapter 3:The concept for the new media age and characteristics of a summary, by this chapter, we can know the characteristics of the new media era, of course, I described these four features for visual communication design features have a major impact. Are the huge amount of information; convey handling convenience; strong interaction; rapid development of mobile Internet, these features are based on the transformation of visual communication design, a guiding role for the next chapter.Chapter 4: This chapter is the key section of this paper describes the visual communication design at the background of some of the new media transformation and future trends. Designed to diversify the scope of a transformation of the design from the " two-dimensional" to " multi-dimensional" design field from "single" to "complex " transformation. Two design means the transition to high-tech, digital age changes the carrier is very large, from " paper " to " paperless " transformation, manifestations from "real " to " virtual"; third part is designed to humane direction transformation for the customer experience from the previous " neglected " to now "pay attention ", the trend from the previous " blind " to " rational" in transition; fourth part is the new media era of visual communication design education, this section is divided into two parts: the professional foundation and awareness, professional aspects of the previous " autarky " to " open and pluralistic " transformation, education and awareness aspects and other aspects of the theory is advanced from "passive reception " to " take the initiative to get."Chapter Five:The conclusion of this paper is to visually convey the traditional paper -based media object paper media to discuss how to better survival and development in the new media age, discusses how to get visual communication design more pronounced in the new media age success.