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Designed To Promote The Image Of Jinan BRT

Posted on:2015-01-17Degree:MasterType:Thesis
Country:ChinaCandidate:Z W Z WangFull Text:PDF
GTID:2255330428959236Subject:Art and design
Abstract/Summary:PDF Full Text Request
Urban behavior,culture,atmosphere, convenience when traveling conditions,etc.,will be in urban public transportation system to get a good image management andimportant manifestation, with people’s lives, and get harmonious resonance. For theneeds of urban development, Jinan BRT is in rapid construction, as the image designis an important part of the public transport system, in which the meaning of the roleand value of self-evident. Here is the main image for BRT Bus Rapid Transit systemdesign, in the original basis, based on the history of Jinan city bus system, a longcultural tradition and rapid urban development needs, etc., to re-design orientation,and strive to build adapted the rapid development of modern urban developmentneeds and has a rich cultural connotation of the BRT bus rapid transit system image.At the same time to promote this image, the image of the system to further establish,graphics and related subjects symbolic image of a series of ads to promote the desireddesign.Jinan BRT image through design, to further promote the BRT brand, diversifiedmulti-faceted forms of advertising to let people know us better manage Jinan BRT,bus service and bus culture, and experience the joy of riding the bus mood, thusfurther effective rapid transit in the city to play an important role in life, to promotethe rapid development of public transport in Jinan and make due contributions.
Keywords/Search Tags:BRT, Image, Advertising design
PDF Full Text Request
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