Confucian Cultural Perspective Image Of Women In Chinese Commercial Theme Teleplays Of The New Century

Firstly, the writer overall combed the development context of the Chinese commercial theme teleplays. Next, the writer selected three representative new century drama-"Big House"(first),"Qiao Family Courtyard""generation of big business Meng Luochuan". The writer tried to analyze the character of women image in which the four standard value of the core concept in Confucianism-loyalty and forgiveness, righteousness, filial piety, and chastity. Finally, the writer according to the above result, from the perspective of "audience" and "TV series cast members" in the real sense of Chinese commercial theme drama inherent in the image of women to analyze.In the course of study, the writer believed that, Confucian culture which arising from the practical reason can help understand the women image in Chinese commercial theme teleplays more deeply. At the same time, the writer also understood the Confucian cultural vitality in the study process.