Microblog Infringement:Public Opinion Crisis Under The Context Of Microblog

As a new media platform, microblog plays an important role in present public opinion pattern, and also plays an inestimable role in social public area. More and more social groups and individualisms participat in it. Microblog brings vast amounts of information, but also inevitablly provides a place for the occurrence of a tort. As the leading field of Chinese public opinion, the healthy development of the microblog is a matter of social harmony and stability. From the angle of mass conmunication, the article use the method of special-case study to analyze the concrete representations to the infringement in present hot public opinion issues and the public opinion crisis that is brought by them, taking Lasswell’5W mode as a perfect start to deeply analyze the generative mechanism of microblog infringement. Namely, Recipients of this reading, content of fusion, fission communication, information flows quickly. These are four main causes of formation. At the same time for the modal assessment and infringement avoidance of microblog public opinion information, it puts forward some scientific countermeasures and suggestions.