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Study On Construction Mode Of The Government’s Image In The Network Public Opinion Crisis

Posted on:2017-05-11Degree:MasterType:Thesis
Country:ChinaCandidate:J ZhangFull Text:PDF
GTID:2296330503962726Subject:Journalism and Communication
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Government’s image construction is an old topic, but it is also a new problem. With the background of the times changing, the construction conditions of government’s image will be changed. The rise of the network society has provided many conditions to the image construction of the government. As a special form of crisis, network public opinion crisis bring a threat to the image management of the government. So, in the network public opinion crisis, whether the government’s image construction has a universal construction mode? This paper attempts to answer this core question.The crisis of public opinion in the cyberspace has four features: fast、urgent、strong、hard, and they have many types and bring a lot of problems to the government. There are many restrict and contact relationships between the management of crisis of public opinion in the cyberspace and the construction of government image. On one side, the result of the management of the crisis of public opinion in the cyberspace will influence the image of the government; on the other side, the image of the government will also influence the management of the crisis of public opinion in the cyberspace.In the effect of the crisis of public opinion in the cyberspace, three factors are needed to construct the government’s image: first, the beliefs and actions of the government; second, the effect and participation of the media; third, the regards and opinions from the public. Three subjects to construct the image of government are government, media and public. The construction of government image is a complicated wok. It contains three steps: establish, communicate and fix.Under the effect of the crisis of public opinion in the cyberspace, there are two modes to construct the image of government: one is the Interaction mode, the other one is the Consulting mode.Based on the different modes, there are different strategies to construct the image of government.The Interaction Mode focuses on constructing the image of government vertically, and the Consulting mode focuses on the consulting between the subjects.
Keywords/Search Tags:the crisis of public opinion in the cyberspace, government image, Mode
PDF Full Text Request
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