The Importance And Methods Of Building Ability Of Grass-roots Government

In twenty-first century, China’s economy, after30years of reformation andopening up, has entered the development period and the period of prominentcontradictions. The gap between rich and poor, the imbalance of development,political corruption, medical and education injustice, the conflicts of officials andpeople, and the above social contradictions have become increasingly prominent. Onthe other hand, citizen consciousness awakening, and civic power consciousness andthe appeal of participation is more and more strong, and the government’s socialmanagement is more difficult. We explore a new way of social management toestablish a good image of the government, which promotes effective communicationbetween the government and the people, and to promote the healthy, long-termdevelopment of the whole society. Grass-roots government is a bridge between thecentral government and local government and the masses, it’s be in office ability andservice level, directly affect the government’s image in the eyes of the public. So, thegrass-roots government need make people’s understanding and trust by establishingcommunication and collaboration with public, to enhance the image of thegovernment, and the social public participation promote the governmentadministration.In today’s society, the government which does not have the notion of publicrelations and public relations capacity is difficult to win public trust and establish agood image of the government. Public relations plays a very important role in socialmanagement in grass-roots government, has become a powerful tool for enhancing theimage of the government and establishing effective communication and interactionbetween the government and the people. Grass-roots government public relations isconducive to optimizing the environment of market economy, with the rapiddevelopment of market economy, great changes have taken place in the pattern ofinterests. Grass-roots government through the use of public relations activities hand toInterest coordination between enterprises, maintain the benign competition marketenvironment. On the one hand to guide enterprises to shoulder social responsibility,pay attention to social management. Activities of public relationship between thegrass-roots government also promote the socialist political democratization, to breakthe "big government and small society""paternalistic" management idea, advocatedthe civic responsibility, let the opinions of the public to participate in the socialmanagement. In addition, activities of public relationship between the grass-rootsgovernment helps to reduce the conflicts, and maintain social harmony and stability.In the contemporary social benefit pattern change, the grass-roots government whichhas public relations activities is effective "contradiction lubricant ", timely adjustconflicts between the various aspects of society, promote social subject exchange,creating a stable and harmonious social atmosphere. How ability of public relations of grass-roots government, mainly reflected in fouraspects: image shaping ability, information dissemination capacity, internalcoordination and crisis public relations ability. The Chinese government publicrelations started late, all levels of government has made some useful attempts, but stillexists many problems, for example, government public relations executive system isnot perfect, the grass-roots government coordination mechanism, government affairspublic lack of standardization, the lack of high-quality government public relationspersonnel. Investigate its reason, it is mainly because of the traditional concept of bias,there are fixed thinking of " all rely on government", ignoring the public relations "lubricant " effect, of course, the market economy level is not high, the citizen toimprove overall quality reasons.To build and perfect the grass-roots government’s public relations, first of all, fromthe grass-roots government administrative efficiency, establish a good image ofleaders, rich connotation and external government to set up the public approval oflocal government image.Secondly, to perfect the system of local government publicrelations, government internal public relations, Public relations, facing the mediapublic relations and it’s crisis PR is the four aspects are indispensable relations systemof grass-roots government. Third, setting a reasonable public relations agenciesaccording to the local government function of public relations. The internal functionsare to explore common social problems and people oriented, and coordinate theinternal relationship. The external function is to release information, education andguide the public media. Based on the above functions, to set up news department,comprehensive department, complaints department, research department, externalpublic relations agency, is composed of five functional departments to coordinate andjointly play a public role. Fourth, improve the information communication mechanismis an important guarantee for the effective operation of grass-roots government publicrelations, including perfecting the system of openness of government affairs, improvethe press spokesman system, establish a diversified public opinion expressionmechanism. Finally, for the protection of our local government public relations hasmade considerable development, must increase investment, pay attention to thecultivation of government public relations decision makers and managers. Use of thecollege system to theoretical training, the amateur studying, organize job training andrefresher training, and observation practice, to improve the overall quality of publicknowledge, professional skills, psychological quality, in order to provide long-termdevelopment of grass-roots government public relations of humansecurity,Constantly to improve the public relations staff’s overall quality aboutknowledge, professional skills, psychological quality, In order to provide long-termdevelopment of grass-roots government public relations of human security.