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The Reserch Of Welfare Exhibition Mode Chosen In Chengdu

Posted on:2014-12-01Degree:MasterType:Thesis
Country:ChinaCandidate:R SongFull Text:PDF
GTID:2256330401965409Subject:Administrative Management
Abstract/Summary:PDF Full Text Request
In today’s acceleration of economic globalization, international communication,exhibition activity becomes one of important methods to promote economic exchangesand trade,and its aggregation effect and radiation effect on transportation, catering,accommodation, travel, business and other related industry direct drive effect to theratio1:9. Thus, the great economic benefits that brought by exhibition activity has drawthe attentions from the countries all over the world. At the same time, along with therapid development of the convention and exhibition, Welfare exhibition is widelyacclaimed because it brings social benefits, Welfare conversation and exhibitionindustry is becoming the new orientation of development, and will win more attentionof the society. Chengdu is one of regions that is fastest developing and most prosperousin exhibition industry all over the China. The exhibition operation mode in Chengdu isdeveloped from government-lead exhibition operation, which is now in the phase oftransition to marketization. However, from theoretical aspect of Chengdu exhibitionindustry, the theory research is behind the actual operation of exhibition industry, thefact is the suitable theory that specifically use in public Welfare exhibition did notformed in Chengdu’s exhibition industry; from practical aspect of Chengdu exhibition,there are misunderstandings existing on public Welfare exhibition. Chengdu is facing adilemma in selection of public Welfare exhibition operation mode. Therefore, systemresearch in exhibition operation mode, the thorough analysis public Welfare exhibitionnature, level and appeals, and raising up and arguing for a suitable public Welfareexhibition operation mode have significance to ravel the difficulties in choice of publicWelfare exhibition operation mode, as well as the development of public Welfareexhibition.In this paper, we first summerize the general operation modes in the exhibitionindustry developed area, then comparative analyze the development conditions indifferent mode, and according to the particularity of Chengdu’s public Welfareexhibition, we chose the government-lead exhibition operation mode; Then we collectfirst-hand data as support, analyze the present situation of the government-lead exhibition features from the quantity, size, specification, operation subject, industryform and so on, demonstrates the adaptability of government-lead exhibition operationmode in Chengdu’s public Welfare exhibition. Combined with the theory of publicwelfare and the government positioning theory in exhibition industry, we analyze thenature of the public Welfare exhibition and the government’s position in the exhibitionindustry, then, demonstrates the rationality of Chengdu public Welfare exhibition choiceof the government-lead exhibition operation mode. Through the example of first ChinaCharity Fair, we analyze the appeals of public Welfare exhibition and the advantages ofgovernment-lead exhibition mode, demonstrate the validity of government-leadexhibition operation mode for the appeals of public Welfare exhibition; Conclusion:Chengdu needs to make selection on the operation mode for public Welfare exhibitionoperation mode, the government-lead exhibition operation mode is suitable forChengdu’s public Welfare exhibition industry, and we also raise some problems thatpeople need to pay attention for the government-leading exhibition operation mode inpractical use.
Keywords/Search Tags:Chengdu, Welfare exhibition, mode chosen, government-lead exhibition operation mode
PDF Full Text Request
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