A Game Analysis Of Government And Netmedia In Network Public Sentiment Crisis

With the development of media technology, network public opinion environment inChina has undergone a fundamental change. Internet media as a national public forum hasbecome an important platform for netizen in politics, pointing country, the talk is ofnon-public platform, is also a fast exchange between the government and the public.Evolution of democratic awareness of the civil society and the extensive use of the Internetmedia makes all kinds of social public opinion faster and the social impact increase sharply.It is not only to involve the vital interests of the public, but also to question thegovernment’s ability to govern. So that public opinion on Internet crisis governance attractspublic attention. Therefore, in the new context of the times, how to deal with therelationship between the government and the media has become an important part of thegovernment management innovation in the functional transformation How to effectivegovernment public opinion on internet crisis, how to establish a positive interactiverelationship with the media, how to improve the ability to guide the public opinion onInternet is directly related to the effects of China’s public crisis governance, so it becomes anew challenge and new issue for government agencies and politicians. The government andthe media are two important parts in the social system and they can’t separate in publicopinion on Internet crisis governance. How to adjust the relationship between thegovernment and the media in this symbiotic system is the focus of this study. The aim is tofind the underlying causes that lead to unfavorable status. And then I focus on the use of theconcept of game theory and game theory models and get that building positive interactionbetween cooperative relationships is the only way to solve the public opinion on Internetcrisis. It is also the best choice to solve the relationship between the government and themedia. Finally, I proposed to get some suggestions to optimize interactive collaboration.The innovation of this paper is to use traditional game theory in Western Economics tostatic analyze cooperation and competition game between government and media，proved that cooperation is the optimal strategy selection between them. Then，on this basis ofobtaining this conclusion，further using evolutionary game theory to dynamic analyze thedevelopment trends of relationship between government and media，and the influencefactors of development and changes of relationship between government and media.Therefore，this paper from in-depth study the relationship between government and mediafrom a new perspective and ideas.