| The sixth plenary session of the party’s seventeenth put forward:"in today’s era, culture has increasingly become the important source of national cohesion and creativity, more and more become the important factor of comprehensive national strength competition, enrich the spiritual and cultural life is increasingly keen desire of our people." To strengthen the construction of socialist advanced culture, it is not only an important strategy to enhance China’s soft power, is also China’s construction of a harmonious socialist society is an important part of the strategic thinking, but also the important foundation of realizing the great rejuvenation of the Chinese nation. In recent years, hainan maritime bureau of maritime culture construction as the key way to promote the development of hainan maritime science, theory and practice of the construction of the maritime culture carried on the unremitting exploration and research, committed to the spirit of cohesion, to ability training, promote people to literacy, to staff development and maritime enterprise combining scientific development and promote the building of hainan maritime culture, the cultural force into the maritime supervision and service, realize the cadre’s self-discipline and self-motivation, for the scientific development of maritime work provide a steady stream of power source and spirit striving to make the power, achieved good results.This article applies the method of theoretical analysis and comparative analysis, through inducing culture theory research results at home and abroad, summarizes the analysis of the results in recent years, hainan maritime culture construction and experience to delve into the hainan maritime culture construction problems and reasons, draw lessons from developed countries such as Britain and America mature maritime culture construction experience, combined with the development of hainan maritime development needs and problems, around the development strategy of the construction of hainan maritime JiangJu, from the perspective of enhancing maritime soft power, put forward the construction of "a meets the needs of hainan maritime development culture pattern, a hainan maritime can reflect the characteristics of the era of distinct characteristics, with the advanced idea of value as the core and the global cadres and workers highly publicized the hainan maritime culture system of overall goals and some specific goals, expounds the concept of value, brand culture, talent cultivation, tree image promotion, conduct and quality management, and other six way methods to achieve these goals, has been clear about the four specific safeguard measures, to comprehensively promote the hainan maritime culture construction provides a train of thought. This article research results in the future to further strengthen the construction of maritime culture with some forward-looking thinking, cultural construction for the maritime system has strong guiding significance. |