Network Public Opinion Problems And Governance Countermeasure Research In Social Transformation

Network as the strong media of the new century, it provide for the social public opinion expression of the new model. With the increase in the number of internet users, the expansion of the network public opinion function, the entire social life are contained in the network media, whether it is the survival of the individual or the government of governance are can’t to ignore it.Network Communication own characteristics and contradictions and conflicts of unique economic, political and cultural fields of social transformation, making China’s network and public opinion showing the situation than a positive and negative factors affecting coexist.On the positive side, it extends the platform of democratic participation,which conducive to the formation of an atmosphere of fairness and justice, create an environment of mutual assistance and provide a new way for citizens to effectively protect their own rights and interests, and so on.On the negative side, there are the pan-social behavior caused by difficultly control, Fragmentation, group polarizationThe government should pay attention to Research and governance of network and public opinion’s problemlt establish the concept of governance of People-oriented, service and equality, and effectively use, regulate and guide for internet public opinion, Through a variety of ways to increase publicity and education of network’s legal norms and ethics, form a good network culture, establish a sound long-term mechanism of governance of network public opinion, promote the healthy development of online public opinion.