The Rural Public Cultural Services Supply Mode Research Based On The Four Dimensions Of Service Innovation Model

Early in this century, the party and the government has put forward the construction strategy service system covering urban and rural public cultural. With the rapid development of social economy in our country, the role of culture in people life more and more prominent. The seventeen national congress of the communist party of China reports pointed out:in modern society, culture become more and more the important source of national cohesion and creativity of science and technology, and also the important field of comprehensive national strength competition. Under this background, to further consolidate and strengthen the rural public culture construction make the broad masses of peasants share created huge civilization achievements of China’s economic and social development. To comprehensively implement the scientific outlook on development and building a political, economic, cultural, ecological, the four one of the socialist harmonious society, has profound significance.This degree thesis attempts to explain the research topic, in the past scholars based on the theory research results, and the same time with the new public service theory, institutional change theory and the theory of rural community as the research Angle of view. From the four aspect, which comprises service concept, interactions, and service main body, service technology, in a typical cities’current supply of public cultural services in China, conduct a system analysis. At the same time, it attempts to appear a series of problems in-depth analysis the reasons, and accordingly put forward the corresponding improvement strategy, in order to promote our country the establishment of a new supply of rural public cultural service pattern.Throughout the full text, in this degree thesis,the logic of the framework structure can be divided into seven parts:The first part:selected topic significance and the research starting point. In this paper, The author selects the rural public cultural service model as the research subject, which based on the selected topic origin and the research value of the construction of a new supply. Through analyzing the literature at home and abroad about the rural public cultural service sorting and analysis, exploring the recent research achieved results and existing insufficiency about this issue, the paper provides reference for the study. Definition of relevant concepts and expatiates on the frame of this article research scope and object.The second part:theoretical basis and research foundation. With clearly defining the concepts and details elaborating the connotations that about the new public service theory institutional change theory and rural community thought related to the research of the supply of rural public cultural service mode. Thought this thesis, it can offers a clear and reasonable innovative theoretical perspective and research basis for this paper.The third part:research model and theoretical hypothesis. The article selects the four dimensions of service innovation model as the theoretical model that can parse the mode of supply of rural public cultural services in rural areas in China to build the theory and empirical research of theoretical model. At the same time, based on the theoretical research results and conclusions from the site survey, the paper put forward the theoretical assumptions:the government, in the supply of rural public cultural service, is still in the "steering" rather than "service" position; the existing supply of rural public cultural service system changing is inevitable; combinational supplying is the preferred form of the supply of rural public cultural service.The fourth part:research design and data collection. According to above theory assumes that, in view of the four dimensions of service innovation model identified four dimensions to the definition of the variables measured interviews, questionnaire design and planning, Then select the E zhou in Hubei province H District on-the-ground research activities, in order to ensure the reliability of the survey data and effectiveness.The five part:data analysis and discussion of the results. Using the SPSS software as the analysis tools, and scantily analysis the data from questionnaire, to verify the above proposed research hypotheses, which above mentioned in the text. Then, using the empirical and normative analysis to reach appropriate interpretation and reasons.The sixth part:the reason exploring and principle building. In quantitative analysis and discusses about the results of the survey data, through literature reviewing and empirical investigation, this paper combs out the facts, which influences the China’s rural public cultural service highly supplying:the long-term effects of urban and rural public goods supply system; grass-roots government’s finance rights and transaction rights are unequal; rural public cultural service supply decision-making mechanism is not scientific; the rural public cultural service lacks of supervision and evaluation mechanism; community autonomy function has not been fully play. In the second part of this module, the author put forward series countermeasures’ and suggestions to consummate our country’s rural public cultural service supply model. According to the analysis for the above research data, using the historical research, literature research, comparative research and empirical research method., Appling the four dimensions of service innovation model as thinking model, with the new public service theory, and system vicissitude theory as the research angle, with the help of rural community thought,"business management" theory, and the theoretical tools such as "new public management theory", combining supply present situation of rural public cultural service with Hubei Ezhou H District,the author put forward the strategy of the crack. The last part of this degree thesis is the tail.In this section, the author reviewed the main research achievements of this research. The degree thesis in the model building, and resolution of problem analysis and countermeasures, have made some innovative achievements. At the same time, the author also points out the shortcomings in the course of the study, and put forward further research prospect.The innovation of this paper is mainly manifested in the following four aspects:Firstly, research method is comparatively innovative. According to the "four dimensional model of service innovation" as the analytical framework, the scientific theory and method applying the new public service theory, institutional change theory advanced, the empirical research and normative analysis combined with comparative analysis, system combination, combination of quantitative analysis and qualitative analysis, research on the problems of the new rural public cultural service supply mode;Secondly, The research angle is innovation. In this thesis, the "new public service theory" for the analysis perspective to the rural public cultural service delivery among the challenges facing the research starting point to farmers of public cultural services, demand-oriented, from the overall construction of new rural public cultural service delivery model;Thirdly, the research ideas is comparatively innovative. This thesis through the "hypothesis","empirical analysis","conclusion" and "suggestions" four steps to crack the reform of rural public cultural service supply mode of China’s problems;Fourth, the countermeasure is comparatively innovation. According to the "four dimensions of service innovation" model as the framework, The author put forward some Countermeasures and suggestions on the construction of the new rural public cultural service supply pattern in China.