Packaging Design Of Special Agricultural Product Series Based On Regional Culture

In recent years,the state has vigorously supported the farmers’ industry and issued many supporting policies for agricultural projects.Since the1980 s,China has introduced the concept of "one village,one product",hoping to comprehensively help villages and towns through the "one village,one product" plan.In 2006,the No.1 central document of the central government proposed "to fully tap the potential of internal income increase in agriculture,and actively develop superior agricultural products with good quality and high added value." Among them,Huanghua Town,Pengze County,Jiujiang City,in response to the national call,has planned an agricultural industrial park with an area of 23200 mu,It is planned to promote agriculture from quality to green,and finally to brand,focusing on creating "one theme for one township,one brand for one village"."Huanghua Fenwaixiang" is a featured agricultural product brand that Huanghua Town focuses on building.In order to strengthen the brand awareness of "Huanghua Fenwaixiang" for the long-term development of the brand,this article starts with the illustrations,structure,and materials of the packaging design of featured agricultural products,and bases its design on the brand image,regional characteristics,and green concept;And compare the packaging cases of agricultural products at home and abroad,as well as the local characteristic packaging of agricultural products in Pengze County,with the existing packaging design of agricultural products in Huanghua Town,to extract the innovative points in the excellent cases and avoid the problems existing in the imperfect packaging of agricultural products;Reflect on issues such as excessive packaging and packaging similarities on the market.To better meet the development needs of the market,further improve the packaging requirements for the "Huanghua Extra Fragrance" brand.Use the same scroll of packaging illustrations to display the different product designs of the "Huanghua Extra Fragrance" brand,and finally conduct a series presentation to complete the series packaging design of "Huanghua Extra Fragrance".At the same time,design the brand IP image,auxiliary graphics,and peripheral products,innovate the packaging structure,improve the visibility and recognition of "Huanghua Extra Fragrance",and open up the agricultural product market.