Chinese Traditional Animation Derivatives Redevelopment

Under the trend of the continuous development of economic globalization, cultural globalizationhas become the world issue of concern. The animation industry has not only become an importantform of economic competition but also an simportant carrier of soft power competition amongnations. In the contemporary animation industry, the animation derivatives industry in UnitedStates, Japan, South Korea and other countries is in full swing. Take a look at the history of UnitedStates’ animation, it is not difficult to find that the United States is the birthplace of one of theearliest modern animation. At the beginning of American animation derivatives industry, all are inthe exploration and test. The outbreak of World War II made the United States enjoying geologicaladvantages gain huge economic benefits so that the unprecedented prosperity of the overallnational strength was realized. The cartoon merchandise developed got the intense affection bypeople. After World War II, the animation related products from the United States began first fromJapan and then spread to the Taiwan area, and entered the Chinese market. Animation relatedgoods manufacturing bases were bulit in Korea, Philippines and other countries. The United Statesgot a huge return on investment. Around60%of the world animation programs are produced inJapan, the animation industry has become an important economic pillar of Japan, unlike theUnited States, Japan drove the cartoon industry by the animation industry and developed therelated animation derivative products. The unique Japanese animation industry chain was formedafter diversifying the related animation derivative industry. As the main export channel, theanimation derivatives industry in Korea does not develop for a long time and has become thethird-largest animation production country after the U.S. and Japan.Compared with the world’s three major animation industry countries, Chinese animationdeveloped earlier but the animation derivatives industry development lagged behind.China is ahuge animation consuming country. The market of the animation derivatives industry reached10billion per year with a huge potential cartoon derivative products market space. With theimprovement of the quality of domestic animation, the animation industry chain continues toimprove, the derivative work brought by the comprehensive development of the cartoon characters,the pattern of all-round development of the animation industry has been formed. With the statecontinues to support the animation industry gives a variety of incentives, animation derivativesindustry is also in constant exploration and research and development.The unique Chinese traditional animation was renowned in international animationcommunity, and deeply loved by the]generations of Chinese people. However, it was underderivatively developed at the time of the historical period. In the context of the country today andvigorously support the development of animation industry, the animation derivatives market is getting its momentumn. With its unique internal and external factors, Chinese traditionalanimation has the foundation of deriving and developing. On account of the shape beauty andspiritual content of traditional animation, this paper put forward some new ideas of deriving anddeveloping the traditional Chinese animation from various research perspectives with the theory ofdeveloping animation derivatives product development, which has a certain reference value on thetheme of Chinese traditional animation animation products development and production.