On The Asian Cultural Elements Present In Contemporary Animation Film In Europe And America

Contemporary animation industry is the product by the mutual efforts of theindustrialization and popularization. From the traditional sense, in the theory it is hardto study the concept "subculture" associated with popular animation works. After all, asubculture of "non-mainstream","marginalization" and other characteristics, andanimation, film and television works usually have popularity and entertainment is theantithesis of completely. But is the United States as the main representative of Europeanand American countries in recent years the launch of some of the "heterogeneous" typeof animation, film and television works, more inclined to realistic style of bizarre gothicstyle or bold expression. Against the main audience is no longer limited to youngchildren, and more to the other target audience, these factors "subculture" join theanimation works in practice, though controversial, but also cannot be ignored in its hugesuccess in the market strategy.Under the background of globalization, cultural and social development also paymore attention to diversification and individuation, in animation film and televisionworks also revealed a growing number of subculture elements. So this paper carefullyselected the four European and American animation works, try to explore the subcultureelement in the presentation styles and features of the related work. Between Europe andthe United States animation film and television and subordinate elements blend theemergence of this cultural phenomenon in the real world is indeed played a positive role,at the same time, there exists a controversy in the study of cultural theory and reflection.In the innate nature of subculture ways, confrontation with the opposition between itand the mainstream culture is obvious, also will not therefore change or disappear. Inaddition, from the point of view of European and American developed countriesmainstream culture and subculture element and the blend of European and Americananimation, film and television, is actually a branch subculture of the mainstream cultureof a disguised form of the manifestation of "resistance-incorporated strategy".Along with the deepening process of the globalization, especially under theinfluence of the mass media, how to treat these various kinds of subculturalphenomena will be a important issue for contemporary cultural studies.