The Problem And Reseacher On Public Diplomacy Of The Hohhot City

On since the1990s, globalization and regional integration process continues to accelerate the rapid development of it networks, world economic interdependence has deepened, and the continuous expansion of democratic politics in the world, have greatly promoted the public diplomacy the rapid rise and development. As a new type of diplomacy, public diplomacy focus on cultural exchange, information dissemination, and other flexible means to achieve or promote their national interests, and direct political intervention, tough economic and military sanctions another diplomatic means, it has indirect hidden, soft, and the cost, income and characteristics. Therefore, attaches great importance to public diplomacy by governments around the world, and gradually developed into a strategic tool to achieve foreign policy objectives, and modern country’s foreign policy, a core component. In recent years, all levels of government and academia are constantly exploring the methods and paths of public diplomacy, has made certain achievements. However, in theory, very immature, imperfect, there are a lot of confusion and misunderstanding in the running. Use knowledge of literature and case studies of public administration research methods, local governments in the way of public diplomacy has a very important practical significance to promote the image of the country, promoting the overall economic development of the local folk cultural and sports exchange wear. The local governments how to conduct public diplomacy work, first of all start from the concept of public diplomacy, subject, object and other related theories, articulated with traditional diplomacy and people diplomacy, public affairs, foreign propaganda, cultural diplomacy and media diplomacy the difference and connection, widely absorbing the results of theoretical studies of Western countries, public diplomacy, a comprehensive analysis of current public diplomacy carried out by the current situation and existing problems; combined with the actual situation in Hohhot, the use of the knowledge of public management, analysis to carry out the meaning and advantages of public diplomacy in Hohhot; last to carry out the direction and measures of public diplomacy on Hohhot to put forward their own views:that is, to further clarify the transformation of government functions, to strengthen macro-management-led government to encourage and guide the civil groups active in public diplomacy activities; use the platform of international friendship cities, artistic and sports events and activities, and vigorously carry out public diplomacy; the use of thistool of public diplomacy, outreach Hohhot,development status, investment incentives, to carry out public relations activities to promote the Hohhot economic and social development, internal and public information, to guide the mainstream.