Research Regulation Network False Advertising Laws

Since1994since the birth of network advertising, advertising develops rapidly,become traditional media, new media, however, false advertising on the Internet isbanned repeatedly more than, restricts our country network advertising industry’shealthy development. The present research situation, research focused on falseadvertising on the Internet with the definition and law enforcement, to separate thedevelopment of Internet advertising legislation relatively little research. This paperfrom the network advertisement development course and research comparison,Chinese network advertising regulation problems, problems and solution to demand.In this paper, on the basis of the existing legal system and the research results ofscholars, the network advertising regulation of the present situation, problems andsolutions analysis.This paper is divided into three parts, a total of more than thirty thousand words.The first part of this paper discusses the network false advertising law theorybase, from the definition of network advertising network of false advertising features,form of expression, the necessity, significance and means to wait for respect proceedwith, from the network false advertising regulation provide theoretical guidance andbasis.The second part of this paper mainly elaborates the legal regulation of falseadvertising on the Internet present situation and the existence question, this partmainly from the current situation of network of false advertising, false advertising onthe Internet legal regulation of the present situation, problems and reasons analysisfor the regulation of false advertising on the Internet, according to.The third part of this article on the network of false advertising regulationproposed solutions. From the construction of legal system, perfect the relevant lawsand regulations and related mechanism aspects, and puts forward the specificcountermeasures.