Government 's Research On Media Management Under Public Crisis

Media management refers to an important part of the process and means ofpublic crisis. Currently, because of the special conditions, economic and socialdevelopment is at a critical part of the transition, followed by a new round of publiccrises frequently prone period. From the simple to the many natural disastersdominated crisis, and now social transition unpredictable series of unexpected crisesoccur frequently, and intensified scale phenomena such multiple crises continue toemerge, so that we can predict the future social development with the rising economicmight, will for a long period of time, faced with the challenge of more and morecomplex too sudden public crisis events. These unknown public crisis, the Chinesegovernment does not have a governing and management capabilities requested. Inorder to ensure a smooth and harmonious economic and social development, we mustrecognize the hazards and proper disposal of public crisis, warning must do in order toachieve calm response. And when it comes to public crisis management, we alwaysput it associated with our media and opinion leaders, whether in warning or policyformulation in the management process is still in the pre-crisis reconstruction workafter the crisis, they cannot out timely, effective and comprehensive communicationand media reports, so once the government misconduct in the disposal of public crisisevents, it is likely to give the government a great deal of governance passiveresistance, and also affects the government in public image, resulting in adversesocial impact.In this paper, choose the government crisis in the public media management themeis now common background of many public crises, through analysis of its in-depthunderstanding, then put forward a series of practical management strategies for mediascholars learn and apply the relevant departments. First, discusses the necessity tostrengthen the government ’s media management in a crisis; secondly, reviews thetheory of public crisis management, elaborated concepts of public crisis managementand media features, on this basis, to discuss the Western media under the state ofpublic crisis management practice, by contrast with the advanced Western countries,find different ways and means of disposal of public crisis in the West, looking fordifferences and further discussions on the current situation of Chinese media control,there is a crisis of governance in the public main problems and causes; in the lastarticle, I hope the comprehensive content analysis of the research, from the perspective of sound policy, discusses in the midst of our current special nationalconditions, the disposal of the public crisis media management position, thegovernment proposed building and innovation crisis media management concepts,improve and improve relevant laws and regulations of the government crisis in mediamanagement, the establishment of a comprehensive crisis media management system,reset reasonable government crisis media management agency, set up to improve thepositive interaction between government and the media, etc., and improvinggovernment activities to improve the way the media management in order to achievesocial-economic development process of the existing prevention mechanisms, escortfor social development purposes.