| Data information into the cloud, the cloud search, WIFI strange has become a network hot words for having heard it many times, the Internet by commercial spring breeze, the rapid integration into the people’s social life, and in their own unique way to influence and the transformation of our society. In recent years, a variety of mobile network communication platform also emerge as the times require, the Internet completely become the core platform of information exchange, has become an important field of network group interaction, but with their expression and emotional disorder advice to, and become the mass incidents caused by social management costs, increase.In this paper, based on qualitative analysis, supplemented by case analysis and quantitative analysis, select the "Deng Yujiao incident","Southern China tiger incident", China’s mainnetwork group events as the research object, mainly from the six part of the definition of the network, characteristics, types, the process of forming and evolution mechanism andCountermeasures prevention and control of. The first part is introduction, mainly introduced the research purpose, significance and contents of the study, as described for reasons of network group events. The second part analyzes the research status at home and abroad, the advantages and disadvantages, determine the research direction and research method of their own. The third part starts from the concept of network group events described the four characteristics of the network group events, at the same time from typology, Internet users in the network group events of the two aspects briefly summarizes the basic types of networkgroup events. The fourth part will group events into the network latency, the initiation period, development period, the outbreak of the five main stages and extinction period, analyzes the different characteristics and typical features of each stage. Proposes a focus type, inducible, anger,network oriented four development modes and network trial, human flesh search, the network of violence, the Network KUSO, network meeting five type of eruption. Combining thequantitative analysis and case analysis of two methods, related issues on2009during theMay12to June16th Sina Forum on "Deng Yujiao event" of code and data statistics, proves the correctness and rationality of the network group events division. The fifth part analyzes the evolution mechanism of network group incidents in China, from three aspects of cosplay, interest game, the psychological mechanism for parties, public,media, government and jointly promote the development of the network of group incidents do a lot of systematic evolution. The sixth part is based on the theory of "gatekeeper" and puts forward some suggestions and new ideas to guide and effective prevention and control ofnetwork group events. Put forward to the government control, self control and Internet media(Web site) checks as macroscopic thinking and behavior norms, to strengthen the attention of Internet users, Internet media guidance to improve laws and regulations, promote the networkupdate technology, perfect network public opinion prediction and early warning of normal work mechanism and so on five specific strategies. |