Research On The Issues Of Network Public Opinion In The Government Crisis Management

China has entered a critical period of development and reform, restructuring the economic system, changes in the social structure, the interests of all sectors of the pattern of adjustment is also subtly influence the ideas of change. Chinese society is full of complex and variables, we enter a period of high public crises, but also entered an important period of strategic opportunities. It now appears that the government crisis management capabilities for maintaining social order and ensure social security, will play a decisive role.Due to the growing popularity of Internet technology, as well as the presence of a large number of Internet users in China and universal participation, so that many of the public events were quickly assembled and continue to enlarge the network, our government is facing unprecedented challenges a series of network public opinion crisis. Class is in the public network public opinion crisis, but it is also a kind of negative public opinion polarization state of the network, with a high probability of occurrence, outbreak of short cycle, affecting a wide range of harmful consequences of deep, difficult to control. The government in the face of public crisis, there is a need not to move or retreat drive and scientific and effective tactics. According to the relevant laws and regulations, combined with the specific performance and the degree of development of public crisis, actively respond to the deployment. Because, the stable social environment is the necessary condition for the healthy and orderly development can not society. Only a stable social situation, only then may let the normal social production life, people’s life in good order.Internet public opinion crisis facing the government must respond, but our government’s response still exist many problems do not moderate, or slow response, delay the timing of, or behaving aggressively, illegal infringement. Prevalence of these problems and has repeatedly been interpreted, serious damage to and destruction of the government’s image. Therefore, in order to solve these problems, make better use of opportunities to network public opinion crisis effects to enhance the image of the government, but also to maintaining the government’s image, the government must do a moderate response to the network public opinion crisis.