Study Of The Strengthening Of Government Network Relations

The government network public relations are the important part of the government public relations. With the wide spread of the Internet, new changes have taken place in government public relations, whose main means are spreading and communication, thus government network public relations came into being. Government network public relations are the cast of the traditional government public relations in the Internet world, and are different from the traditional government public relations in some degree. Because of the Network emergencies, the government network public relations are in a passive position. As a result, the study of the normal government public relations is given more attention day by day. Although we have made some progress in the practice of the government network public relations so far, there are still some restraining factors, such as the low effect of the credibility construction; the inefficiency of the public relations work; the lack of the spreading of the network public information; the lash of public relations work. The main reason lies in the lack of construction between the subject, the platform of the public relations, the information disclosure system and the guiding force of public relations. To improve the government network public relations capability, we should strengthen the training of the professional subject in public relations, promote the construction of the network of public relations platform; perfect information disclosure system network platform and enhance the network public relations guidance. Improving the normal government public relations capability can prevent the Network emergencies from happening, maintain a positive image of the government and enhance the credibility of the government.