The Study Of Media Image And Social Roles Of"College Graduate As Village’s Head Assistant"

"Graduate as village’s head assistant" is a new group since the1990s.The media coverages of the group confuse us.Media has a role in constructing reality,"media reality"by media construct affects the audience’s awareness and understanding throughout the world.Therefore,is the media image of "Graduate as village’s head assistant"by "media framework" conveying to the audience consistent with the social roles of rural area?It is an interesting problem to study.This paper uses content analysis to interpret the reports of "Graduate as village’s head assistant’in "China Youth Daily",Then we can analyze and summarize the media image of "Graduate as village’s head assistant". At the same time, I went into the countryside to interview the "Graduate as village’s head assistant",I can realize their social roles in village life by interviewing them.Contrast the media image with social roles.In the end,I found that there are some differences between them.The main reason of the gap between the two roles is the framework of its own existence of "China Youth Daily"."China Youth Daily" framework setting mainly attributed to factors has three aspects:First, the social and political environment; Second, media positioning; Third, national policy guidance.Media coverage is a reflection of real, effective and objective manner on the "Graduate as village’s head assistant",If media takes the objective reporting,he can take the social responsibility.When the media report has conflict between the framework and practical coverage, mass media of "Graduate as village’s head assistant" topics should be "constructive report."...